D-3 till launch of the #Ariane5 rocket!!! And I’m bringing you all behind the scenes from Guiana space center in Kourou! Be sure to tune in! @ArianeGroup https://www.facebook.com/ArianeGroup/posts/flight251-the-final-countdown-to-celebrate-the-first-launch-of-the-year-we-are-p/2744814022273594/ …
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I was thinking “Decollage” minus-3. So if it’s French why not J-3?
We're an international company, the show is in English, our fans come from all around the world, so D makes more sense. 
