AppliftOvjeren akaunt

@Applift

A leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach & convert their audiences on mobile.

Berlin, SF, Seoul, Bangalore
Vrijeme pridruživanja: siječanj 2013.

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  1. 2020 - the year mobile-first marketing grows up. In this Forbes piece, three marketing experts explain their strategies for the year.

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  2. proslijedio/la je Tweet
    13. sij

    It's that time of year again! Our popular Mobile Advertising Landscape for 2020 is live - check out the key players in the ever-changing ecosystem here:

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  3. 31. sij

    "The route taken by two employees on the growth team was anything but buying ads, their tool set was anything but marketing and their results were beyond anything I ever expected."

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  4. 30. sij

    Pinterest has overtaken Snapchat to become the third most used social media platform in the US. Following Pinterest's April ISO and a successful year, they are forecast to hold the bronze position for at least the next three years.

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  5. 29. sij

    Here's a great panel discussion from Berlin's App Promotion Summit. Panelists discuss the repurposing of marketing channels, ad creative experimentation, and much more.

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  6. 28. sij

    In spite of their name, organic installs rarely happen through "un-directed, spontaneous, aimless discovery" for mobile-first companies. This helpful article breaks down how we should view and analyse organic traffic in order to maximize its potential.

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  7. 27. sij

    This year, mobile ad spending in the US is set to surpass all other forms of traditional media - combined.

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  8. 24. sij

    We're Hiring! From Senior Business Development Manager to Data Analyst to Client Success Manager, we have dozens of positions open in our offices around the world. For a comprehensive list, visit our Careers page:

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  9. 24. sij

    2020 is off with a bang 💥 Yesterday we welcomed to the MGI family (more on that later). Today we're happy to share expanding into 8 new markets.

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  10. 23. sij

    2019 was another great year for apps: - 204 billion app downloads (an increase of 6% from 2018 and 45% since 2016) - Average users spending 3.7 hours a day using apps - A global annual spend of $120 billion The industry is alive and kicking.

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  11. 22. sij

    The more information you have on a conversion, the more likely it is to be real. Our transparency revamp not only cuts out fraud but reveals the performance of apps and sites, allowing for more informed decisions.

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  12. 21. sij

    The much-coveted and all-important five-star app rating need not be so elusive. Follow this simple 8-step guide to ensure that you're at the top of the rankings. And a bonus 'Step 0' - If you want a great review, make a great app.

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  13. 20. sij

    What many describe as 'the future of influencer marketing' is already a reality in China. Combining ecommerce, advanced functionality, SSO and digital payment has put the country well ahead of the trend. Global tech companies are paying close attention.

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  14. 17. sij

    Through ads, some companies are digitally prescribing a digital detox. A growing anti-tech movement has the potential for broad impacts on the advertising industry. Interesting piece by the NYTimes:

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  15. 16. sij

    - Within 30 days of download, 49% of apps are uninstalled - 47% of uninstalls occur within 48 hours - Uninstall rates on Android are two times higher than iOS Valuable research and insightful results to be found in this 2019 data.

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  16. 15. sij

    We're proud to show off the new Site Transparency feature on our Advertiser Portal. By allowing advertisers to see how and where their ads are performing, we bring granular insights and trust-through-transparency. Discover more and try the demo below:

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  17. 14. sij

    Innovation from local Indian developers has led to the reclamation of many of the nation's top app spots. Analysis of installs showed a 38% rise in Indian-developed apps in 2019. But with a market of over 450m smartphone users, China won't be giving up.

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  18. 13. sij

    had a huge 2019 and an especially huge Q4: - Their Q3 -> Q4 revenue rose by 310% - Apptopia predicts a Q4 revenue of $50m+ - Alternate predictions estimate $62m net via in-app spending - SensorTower estimates rates of 521% year-on-year growth

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  19. 12. sij

    Mobile ad blockers: existential threat or manageable nuisance? Evidence is increasingly pointing towards the latter.

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  20. 11. sij

    As 2020 gets into full swing, android apps are predicted to deliver on some long awaited promises. Beacon tech, wearables, 5G, and IOT are just some of the developments we can expect to come to the fore. What are your predictions?

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