AntiFash Gordon

3) Capitalism reduces us all to cogs in a profit-producing machine. It works to convince us that we're only as valuable as the profit we can produce for some boss. This is a horrible way, solitary to go through life. We need meaning. We need connection.

4) Concurrently, whiteness isolates us further. It convinces white people that they are wholly different from people of color. And then capitalism even isolates them from other white people. And toxic masculinity isolates men from women.

5) Add in homophobia, transphobia, ableism, etc. and you end up with a pretty tiny, dangerous bubble for cis white straight abled men. So how does the far right exploit this?

6) It isolates those dudes more. It convinces them that the very things that are oppressing them are the things that can save them.

7) Men who can't get a date because they're so steeped in toxic masculinity? Instead of offering them feminism, so that women might actually feel safe around them and *want* to talk to them, groups like the Proud Boys tell them that it's women's fault for not being submissive.

8) Men who can't support themselves because capitalism has destroyed unions and ground the concept of a living wage into dust? The Proud Boys tell them that they need to "glorify the entrepreneur." In other words, be the guy who grinds the little guy down.

9) Let's go a little further right. Instead of abandoning whiteness and embracing interracial solidarity among workers, leading to strong unions and high wages, the alt-right tells white workers that their hard times are because of POC workers taking their jobs.

10) In other words, the far-right tells them to embrace that whiteness, that toxic masculinity, that bootlicking capitalist ethic, even as those things harm them. And it uses conspiracy theory to do this.