Consultant @Emergenceconsul & @CultivateInnov 
PhD energy innovation @SPRU 
Into decarbonisation, regeneration & climate/crypto @Drholwat 
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Hi Anna, I would argue that it is more important to study (and hence counter) the rise in SUVs and continual expansion of fossil fuel use. In physics, we always try to understand the dominant trend first - without that, we are flying blind. See also 
https://www.sciencedirect.com/science/article/pii/S2210422418301576?via%3Dihub …
Hey, my objection was more to you referring to sustainability trends as 'marginal, niche and feel good', which mischaracterises RE & EV expansion+ implies their study isn't important. The article you cite doesn't share the same attitude. Studying both is important+ complementary
