Consultant @Emergenceconsul & @CultivateInnov 
PhD energy innovation @SPRU 
Into decarbonisation, regeneration & climate/crypto @Drholwat 
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Studying the reality of the unsustainable mega trends driving climate and environmental damage is arguably more important than studying marginal niche feel-good sustainability trends.
@DrGiuseppeFeola @KevinClimate @tjfoxon1 @LucieMiddlemiss @m_sahakian @ManishaAnanthar FYI!
I wouldn't say that studying renewable energy or EVs, both major emerging global transitions, is marginal or niche. Interesting to broaden out the field but not more important
Hi Anna, I would argue that it is more important to study (and hence counter) the rise in SUVs and continual expansion of fossil fuel use. In physics, we always try to understand the dominant trend first - without that, we are flying blind. See also 
https://www.sciencedirect.com/science/article/pii/S2210422418301576?via%3Dihub …
Hey, my objection was more to you referring to sustainability trends as 'marginal, niche and feel good', which mischaracterises RE & EV expansion+ implies their study isn't important. The article you cite doesn't share the same attitude. Studying both is important+ complementary
'marginal or niche' has to be related to scale of the challenge they are related to. In terms of the mitigation rates & timeframe of staying within 1.5-2°C carbon budgets, I see these 'emerging global transitions' as marginal. They are, of course, still key areas to be studied.
I'm confused.. if we're to stay within carbon budgets surely understanding current technological regimes and what is needed to technologically, politically and economically change them is key? Part of this is understanding shorter term how to disincentive unsustainable tech
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