..She writes: MSM slant is due to aggregated implicit biases of beat-reporters etc, who are just trying to report the news. Not even wrong..
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..Access to basic facts & new has been disaggregated and distributed for a long time, and is no longer monetizable..
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..so news outlets' main product have to pivot to a 'filtering' role. And to decide what to filter, you need to have an audience in mind..
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..but what if you could train your audience to accept whatever you want to filter? Might as well craft the entire narrative!
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..There is always going to be a built in audience who want to absorb the prevailing left narrative, so they can learn the right signals..
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..the narrative is the product, the only way outlets can make $. Bias is a total red-herring.
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..right-wing media exploded not because reporters were pushed into ghettos, but because a market-niche for their narrative opened up.
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.Q: if the MSM's business model is crafting narrative, why are the main outlets so homogeneous? Couldn't one make $ by differentiating spin?
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..A: Not really. There are network effects whereby media consumers benefit from being on the same page. Defection would shrink potential mkt
End of conversation
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I think the reason ppl like McArdle are confused is that, from $ standpoint, it seems easier to fit content to what audience
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already believes than to mold the audience to believe different things. But the truth about media is that it's not so much
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about making money. Ppl get into the news media business because they want power - influence. Those who want money get into
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finance, law etc. This register to those like McArdle who are too into market theory and profit motive.
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*doesn't register
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How I'd put it is, a media outlet A) targets an established tribe, then B) molds beliefs. Megan doesn't even acknowledge A!
End of conversation
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