But realistically I think the answer is he doesn't want to spend on TV much, and certainly not now, so he doesn't need the $$$
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That may well be his thinking. IMO he needs targeted, data-driven messaging to turn around 'negatives' in swing states.
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Tbh I expect him to go nuclear... drive Hillary's negatives even higher. Demographically the race is shaping up well for him.
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Nuclear will sell with some sub-demographics. But others will likely require higher cost, targeted blitzes. Probably women.
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thing is: I haven't seen a lot of evidence his campaign is digging in to test these hypotheses; or laying the infrastructure.
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Testing which hypotheses? -- A slightly different idea, consistent w/ Trump's past behavior, that just struck me; 1/He expects
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2/that he & the bulk of the GOP donor class are in a tacit negotiation & the longer he holds out the stronger his position is.
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that actually does seem likely. FYI, the op here is the type of testing I'm referencing. http://www.bloomberg.com/politics/articles/2016-02-02/how-ted-cruz-engineered-his-iowa-triumph …
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He may think rallies offer a better time return than big-donor fundraising. He may have a better understanding of obligation.
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