Conquest's 2nd Law failure aside, CrossFit is the most important modern case study for identifying elements of a successful social movement. Thread of low-brow thoughts to follow..https://twitter.com/wr_reaction/status/1004740631669956609 …
-
Show this thread
-
Why Crossfit? Its demographics & growth trajectory are the dream. It put up more gyms in the US than there are Starbucks locations, in 1/3 of the time. 86% white, 40% w/ post-grad degree, 66% under age 34.https://rallyfitness.com/blogs/news/the-business-of-crossfit-an-update-on-new-market-research-2017 …
2 replies 1 retweet 18 likesShow this thread -
The key to Crossfit success is that it "works." More specifically, Crossfit programming gets an untrained body to a baseline level of fitness quicker than any mass-market alternative..
1 reply 0 retweets 11 likesShow this thread -
.. Crossfit was competing for market share against commercial gym "trainers" who had clients trying to balance on bosu balls, okay? There is a direct parallel between what the modern Left offers and that trainer.
1 reply 0 retweets 18 likesShow this thread -
So given the non-negotiable that Crossfit "works" (sub-optimally, but better than the competition,) here are the key components of the business plan that grew like a hockey stick despite poor programming and a gin-swilling founder:
1 reply 0 retweets 12 likesShow this thread -
1. The on-boarding for new members is basically one-on-one tutoring for a few weeks.
1 reply 1 retweet 16 likesShow this thread -
2. They kept out all frills extraneous to the goal. Main equipment was barbell, rower, jump rope. Setting was spartan, industrial looking 'box.'
1 reply 0 retweets 13 likesShow this thread -
3. Size of a 'box' was Dunbar-compliant. Bonding via shared pain. A competitive, measured aspect to each workout. Peer pressure & aspirational targets gained from doing these workouts in front of each other.
1 reply 1 retweet 15 likesShow this thread -
4. Central Crossfit org effectively articulated their pitch. Functional programming toward a well-rounded end goal made intuitive & intellectual sense to their target demo. And the pitch was simple enough for members to proselytize forward.
1 reply 0 retweets 9 likesShow this thread
5. The franchise-lite business model scaled perfectly. Market search took care of itself. Most capable 'box' owners were self-selected. Major risks kept off corporate balance sheet.
-
-
etc. My takeaway is there must be transferable applications from this entity that succeeded so strongly despite strange & immature leadership, and despite fairly lousy fitness programming.
1 reply 0 retweets 15 likesShow this threadThanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.