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AngloRemnant's profile
Gianni
Gianni
Gianni
@AngloRemnant

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Gianni

@AngloRemnant

Joined March 2016

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    Gianni‏ @AngloRemnant Jun 7

    Gianni Retweeted Western Reserve Reaction

    Conquest's 2nd Law failure aside, CrossFit is the most important modern case study for identifying elements of a successful social movement. Thread of low-brow thoughts to follow..https://twitter.com/wr_reaction/status/1004740631669956609 …

    Gianni added,

    Western Reserve Reaction @wr_reaction
    #CrossFit is an incredible example of Conquest's Second Law in action. In the early days, CrossFit was mostly right-libertarian leaning men, Veterans, firefighters, businessmen, etc. http://www.isegoria.net/2008/07/robert-conquests-three-laws-of-politics/ …
    Show this thread
    11:53 AM - 7 Jun 2018
    • 9 Retweets
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    • ALL CAPS BOSS Western Reserve Reaction Randy Smokinton Andrew Quackson World's Greatest Dad: Say No to Puns Sexually Active Shooter Alert HillaryGotSchlonged Spectral Kaiser Derek
    4 replies 9 retweets 50 likes
      1. New conversation
      2. Gianni‏ @AngloRemnant Jun 7

        Why Crossfit? Its demographics & growth trajectory are the dream. It put up more gyms in the US than there are Starbucks locations, in 1/3 of the time. 86% white, 40% w/ post-grad degree, 66% under age 34.https://rallyfitness.com/blogs/news/the-business-of-crossfit-an-update-on-new-market-research-2017 …

        2 replies 1 retweet 18 likes
        Show this thread
      3. Gianni‏ @AngloRemnant Jun 7

        The key to Crossfit success is that it "works." More specifically, Crossfit programming gets an untrained body to a baseline level of fitness quicker than any mass-market alternative..

        1 reply 0 retweets 11 likes
        Show this thread
      4. Gianni‏ @AngloRemnant Jun 7

        .. Crossfit was competing for market share against commercial gym "trainers" who had clients trying to balance on bosu balls, okay? There is a direct parallel between what the modern Left offers and that trainer.

        1 reply 0 retweets 18 likes
        Show this thread
      5. Gianni‏ @AngloRemnant Jun 7

        So given the non-negotiable that Crossfit "works" (sub-optimally, but better than the competition,) here are the key components of the business plan that grew like a hockey stick despite poor programming and a gin-swilling founder:

        1 reply 0 retweets 12 likes
        Show this thread
      6. Gianni‏ @AngloRemnant Jun 7

        1. The on-boarding for new members is basically one-on-one tutoring for a few weeks.

        1 reply 1 retweet 16 likes
        Show this thread
      7. Gianni‏ @AngloRemnant Jun 7

        2. They kept out all frills extraneous to the goal. Main equipment was barbell, rower, jump rope. Setting was spartan, industrial looking 'box.'

        1 reply 0 retweets 13 likes
        Show this thread
      8. Gianni‏ @AngloRemnant Jun 7

        3. Size of a 'box' was Dunbar-compliant. Bonding via shared pain. A competitive, measured aspect to each workout. Peer pressure & aspirational targets gained from doing these workouts in front of each other.

        1 reply 1 retweet 15 likes
        Show this thread
      9. Gianni‏ @AngloRemnant Jun 7

        4. Central Crossfit org effectively articulated their pitch. Functional programming toward a well-rounded end goal made intuitive & intellectual sense to their target demo. And the pitch was simple enough for members to proselytize forward.

        1 reply 0 retweets 9 likes
        Show this thread
      10. Gianni‏ @AngloRemnant Jun 7

        5. The franchise-lite business model scaled perfectly. Market search took care of itself. Most capable 'box' owners were self-selected. Major risks kept off corporate balance sheet.

        1 reply 0 retweets 8 likes
        Show this thread
      11. Gianni‏ @AngloRemnant Jun 7

        etc. My takeaway is there must be transferable applications from this entity that succeeded so strongly despite strange & immature leadership, and despite fairly lousy fitness programming.

        1 reply 0 retweets 15 likes
        Show this thread
      12. End of conversation
      1. New conversation
      2. aütøcthon. スクみふく‏ @recongnitionem Jun 7
        Replying to @TaeilEatsBacon @TaeilTellsTales @AngloRemnant

        Semper

        1 reply 0 retweets 0 likes
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      4. Gianni‏ @AngloRemnant Jun 7
        Replying to @TaeilEatsBacon @TaeilTellsTales @recongnitionem

        My anecdotal observation is that Crossfit got a lot of armed services personnel to pick up a barbell who otherwise wouldnt have. Officer corps still irredeemably running-cucked, though.

        1 reply 0 retweets 2 likes
      5. End of conversation
      1. Nullus Maximus‏ @NullusMaximus Jun 18
        Replying to @AngloRemnant

        Conquest's 2nd Law says that an organization not hostile to the left will be co-opted by the left. It says nothing of organizations that are hostile to the left, which also seem to get co-opted after enough time passes. This point needs further study and commentary.

        0 replies 1 retweet 1 like
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      1. T.G. Syndrome‏ @TGSyndrome Jun 7
        Replying to @AngloRemnant @ProBotWasher

        Crossfit was the logical answer to planet fitness, in other words.

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