I'm glad Boz is clearing up some confusion in how online ads are priced. The basic point is that careful targeting and compelling content gets you better results for your dollar. This is no secret, ask any consumer goods digital team. https://twitter.com/boztank/status/968359048021192704 …
I think the thread also largely ignores the issue at hand, as outlined in a response:https://twitter.com/AndresFreundPol/status/968372453234954240 …