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AnandWrites's profile
Anand Giridharadas
Anand Giridharadas
Anand Giridharadas
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@AnandWrites

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Anand GiridharadasVerified account

@AnandWrites

Author of @WinnersTakeAll (out now from @AAKnopf), THE TRUE AMERICAN, & INDIA CALLING. Ex-@NYTimes. NBC political analyst. TED talker. @PriyaParker's man. Dad.

Brooklyn, New York
penguinrandomhouse.com/books/539747/w…
Joined March 2009

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    1. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      .@Unilever preaches conscious capitalism. It also exploits sexism and colorism by selling Fair & Lovely skin-whitening cream. And of course it has a Fair & Lovely Foundation, to give back. I asked the CEO to make history and end the product. Will he?https://qz.com/work/1406227/unilever-ceo-paul-polman-and-anand-giridharadas-conflict-on-conscious-capitalism/ …

      10 replies 62 retweets 187 likes
      Show this thread
    2. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      As we agonize this week about the experiences of women in America, it's important to remember that Western companies also play a big role in shaping the lives of women globally.

      3 replies 9 retweets 50 likes
      Show this thread
    3. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      Consider this advertisement, in which a Western company is telling Indian women that to be darker is to be a disappointment to one's family. https://www.youtube.com/watch?v=e4OudWoqgRo …

      6 replies 8 retweets 26 likes
      Show this thread
    4. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      From the website: "The formulation contains 'white optics' which brightens the skin, giving an instant glow on application. From our consumer study, 9 out of 10# women experienced treatment like fairness from the very first use." And look at that photo in the ad.pic.twitter.com/tLK0eONQtO

      4 replies 6 retweets 18 likes
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    5. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      .@BuzzFeedIndia has been an important voice bringing prominence to the issue:https://www.youtube.com/watch?v=9BQc2guo-Lg&feature=youtu.be …

      2 replies 5 retweets 15 likes
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    6. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      How can a global leadership team that looks like this in good conscience sell Indian women — and others — a product predicated on their being too dark?pic.twitter.com/qtWc7fyapy

      1 reply 11 retweets 25 likes
      Show this thread
    7. Anand Giridharadas‏Verified account @AnandWrites Sep 28

      Look at this detail from the @unilever ad that was subsequently banned by the Indian advertising industry.pic.twitter.com/r2NWd0is0T

      1 reply 4 retweets 15 likes
      Show this thread
      Anand Giridharadas‏Verified account @AnandWrites Sep 28

      I'm proud @PaulPolman and I were able to have a conversation that was high on disagreement and high on civility. But again and again, he told me I wasn't offering solutions, was focusing on niche issues. But this isn't niche.

      12:43 PM - 28 Sep 2018
      • 3 Retweets
      • 27 Likes
      • Trish Heather Landy Ashwini Dan’s Macabre 💀 jennifer dickinson GWolf kate larkworthy Carrie #Enough V'ger
      4 replies 3 retweets 27 likes
        1. New conversation
        2. Anand Giridharadas‏Verified account @AnandWrites Sep 28

          This is one example why companies motivated by profit cannot be our saviors from the problems they cause. Why, instead of trying to do good, it may be more useful for companies to first do no harm.

          1 reply 16 retweets 52 likes
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        3. Anand Giridharadas‏Verified account @AnandWrites Sep 28

          Businesspeople love efficiency. You know what's more efficient than making millions of women feel awful about themselves, creating a foundation with the profits, while talking about "conscious capitalism"? Not doing the bad thing to begin with.

          2 replies 14 retweets 39 likes
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        4. End of conversation
        1. sqrlinprogress‏ @sqreplies Sep 28
          Replying to @AnandWrites @Unilever @PaulPolman

          must a very wide niche to fit a billion people...

          0 replies 0 retweets 1 like
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        1. ℕ𝕠𝕣𝕚𝕖  🐝‏ @AFoxSpirit Sep 28
          Replying to @AnandWrites @Unilever @PaulPolman

          Welcome to the Latin American market. Rare they would put a brunette at the center of their advertising

          0 replies 0 retweets 0 likes
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