.@Unilever preaches conscious capitalism.
It also exploits sexism and colorism by selling Fair & Lovely skin-whitening cream.
And of course it has a Fair & Lovely Foundation, to give back.
I asked the CEO to make history and end the product.
Will he?https://qz.com/work/1406227/unilever-ceo-paul-polman-and-anand-giridharadas-conflict-on-conscious-capitalism/ …
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How can a global leadership team that looks like this in good conscience sell Indian women — and others — a product predicated on their being too dark?pic.twitter.com/qtWc7fyapy
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Look at this detail from the
@unilever ad that was subsequently banned by the Indian advertising industry.pic.twitter.com/r2NWd0is0TShow this thread -
I'm proud
@PaulPolman and I were able to have a conversation that was high on disagreement and high on civility. But again and again, he told me I wasn't offering solutions, was focusing on niche issues. But this isn't niche.Show this thread -
This is one example why companies motivated by profit cannot be our saviors from the problems they cause. Why, instead of trying to do good, it may be more useful for companies to first do no harm.
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Businesspeople love efficiency. You know what's more efficient than making millions of women feel awful about themselves, creating a foundation with the profits, while talking about "conscious capitalism"? Not doing the bad thing to begin with.
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End of conversation
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@HarvardChanSPH has a case study on this issue, for public health students, teachers and researchers (I'm the author):https://www.hsph.harvard.edu/striped/teaching-cases/coloring-the-narrative-how-to-use-storytelling-to-create-social-change-in-skin-tone-ideals/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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