.@Unilever preaches conscious capitalism.
It also exploits sexism and colorism by selling Fair & Lovely skin-whitening cream.
And of course it has a Fair & Lovely Foundation, to give back.
I asked the CEO to make history and end the product.
Will he?https://qz.com/work/1406227/unilever-ceo-paul-polman-and-anand-giridharadas-conflict-on-conscious-capitalism/ …
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Consider this advertisement, in which a Western company is telling Indian women that to be darker is to be a disappointment to one's family. https://www.youtube.com/watch?v=e4OudWoqgRo …
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From the website: "The formulation contains 'white optics' which brightens the skin, giving an instant glow on application. From our consumer study, 9 out of 10# women experienced treatment like fairness from the very first use." And look at that photo in the ad.pic.twitter.com/tLK0eONQtO
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@BuzzFeedIndia has been an important voice bringing prominence to the issue:https://www.youtube.com/watch?v=9BQc2guo-Lg&feature=youtu.be …Show this thread -
How can a global leadership team that looks like this in good conscience sell Indian women — and others — a product predicated on their being too dark?pic.twitter.com/qtWc7fyapy
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Look at this detail from the
@unilever ad that was subsequently banned by the Indian advertising industry.pic.twitter.com/r2NWd0is0TShow this thread -
I'm proud
@PaulPolman and I were able to have a conversation that was high on disagreement and high on civility. But again and again, he told me I wasn't offering solutions, was focusing on niche issues. But this isn't niche.Show this thread -
This is one example why companies motivated by profit cannot be our saviors from the problems they cause. Why, instead of trying to do good, it may be more useful for companies to first do no harm.
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Businesspeople love efficiency. You know what's more efficient than making millions of women feel awful about themselves, creating a foundation with the profits, while talking about "conscious capitalism"? Not doing the bad thing to begin with.
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And investors! Who are the systemic enablers of misogyny & patriarchy in the USA? Asset owners & fund managers. They could be a bigger part of solution and have good reasons for doing this they should want to be. https://www.linkedin.com/pulse/institutionalised-misogyny-usa-style-dr-raj-thamotheram … Serious consumer pressure needed!
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