Having interviewed Nike workers, I would hope the company applies this beautiful slogan and Kaepernick’s example to its labor practices.https://twitter.com/Kaepernick7/status/1036695513251434498 …
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Some may say Kaepernick is being co-opted. But I would be open to hearing if Nike has any intentions of having him co-opt the company instead. Having him change it. Why hire a guy merely to endorse you when you can get him to teach you?
“We all complain. We’re disposable. They don’t care” — a @Nike employee I spoke to about how the company kept her pay low and hours low, and changed her hours with less notice than was legal, and made her keep free even when not paying her, preventing her taking a second job.
Such practices are utterly common in American life, often illegal, and never humane. I don’t know why companies that engage in such practices feel a need to sustain them while setting up foundations and branding social justice movements.
But if you’re going to do it, get the full value of what you’re paying for. Don’t just use Kaepernick’s face. Sit at that brave knee of his, and learn.
We also know Nike has been a hard place for women to work. This despite the well-branded work on the Girl Effect. https://nyti.ms/2HYqrVH?smid=nytcore-ios-share …
Maybe if Nike had just listened to women who worked for it and not made them miserable?
Read @gendereffect on that: https://www.amazon.com/Gender-Effect-Capitalism-Corporate-Development/dp/0520286391 …
Courage can’t be a side hustle. Nor virtue. Nor decency. We must end this culture of screwing people profitably by day and saving them charitably by moonlight.
Otherwise, Nike is standing up for the idea that the police should treat with dignity some of the very people it refuses to treat with dignity itself.
And more about my book on the subject, WINNERS TAKE ALL, here: https://www.penguinrandomhouse.com/books/539747/winners-take-all-by-anand-giridharadas/9780451493248/ …
i know one way @nike could actually 'throw shareholder primacy out the window' with actions more than words #bcorporation #benefitcorp and make those foundational beliefs a legal responsibility not just a public statement
It’s time for corporations to declare their values and be auditable. My kids want to make informed choices on who to buy from and what to buy depending on how it is made. True principles (ok to change) not Sid slogans.
i definitely stopped buying converse when nike bought them and moved all the factories overseas to sweatshops. they have a long way to go beyond endorsements to be in the right imo.
Nike fired executives for harrassment allegations. They overhauled their exec team despite being penalized in the stock market. They are walking the walkhttps://www.nytimes.com/2018/05/08/business/nike-harassment.html …
Thanks for saying this! So important to talk about what true #socialresponsibility looks like.
tho that would be illegal, would it not
Hey! They are doing SOMETHING, they don’t have to pick up the banner and be the poster child for this cause! Something is better than nothing!! It is a statement, simply that. BTW, I am a minority too.
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