Does Nike simply want to apply its brand to Kaepernick’s campaign for social justice, or is it interested in learning to be more like Kaepernick?
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I wondered the same thing about Goldman Sachs’s 10,000 Women program. Why merely mentor the women and use them for branding? Why not get some of those honest business owners, who have never helped cause a financial crisis, to mentor Goldman in *their* values?
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If Nike wants to be more like Kaepernick, it should follow his example and publicly name some foundational beliefs for which it is truly willing to sacrifice everything. That would be a significant statement, because it would throw shareholder primacy out the window.
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Some may say Kaepernick is being co-opted. But I would be open to hearing if Nike has any intentions of having him co-opt the company instead. Having him change it. Why hire a guy merely to endorse you when you can get him to teach you?
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“We all complain. We’re disposable. They don’t care” — a
@Nike employee I spoke to about how the company kept her pay low and hours low, and changed her hours with less notice than was legal, and made her keep free even when not paying her, preventing her taking a second job.Show this thread -
Such practices are utterly common in American life, often illegal, and never humane. I don’t know why companies that engage in such practices feel a need to sustain them while setting up foundations and branding social justice movements.
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But if you’re going to do it, get the full value of what you’re paying for. Don’t just use Kaepernick’s face. Sit at that brave knee of his, and learn.
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We also know Nike has been a hard place for women to work. This despite the well-branded work on the Girl Effect. https://nyti.ms/2HYqrVH?smid=nytcore-ios-share … Maybe if Nike had just listened to women who worked for it and not made them miserable? Read
@gendereffect on that: https://www.amazon.com/Gender-Effect-Capitalism-Corporate-Development/dp/0520286391 …Show this thread -
Courage can’t be a side hustle. Nor virtue. Nor decency. We must end this culture of screwing people profitably by day and saving them charitably by moonlight.
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Otherwise, Nike is standing up for the idea that the police should treat with dignity some of the very people it refuses to treat with dignity itself.
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And more about my book on the subject, WINNERS TAKE ALL, here: https://www.penguinrandomhouse.com/books/539747/winners-take-all-by-anand-giridharadas/9780451493248/ …
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This was literally my first thought when I learned they signed him. "That's great... but about those labor standards..."
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@Nike management continues to demonstrate bad judgement.#BoycottNike#boycottkaepernickpic.twitter.com/PVfwEozGCc
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I get they’re way way far from perfect but they took on a thing and I’m glad they did
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i worked there for six years and i had to quit because they wouldn’t approve a family leave. i agree with you 100%.
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What income have you lost for standing up for something and still honored your promises? ffS- let it breathe for a minute...for ONE DAMN MINUTE
#tamirrice#ericgarner#sandrabland#trayvon#antwonrose#emmitttillThanks. Twitter will use this to make your timeline better. UndoUndo
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what about the black Americans gunned down by police? Weird that you didn't mention this once, given that's what the protests are really about. This has been the problem from the start. Talking about everything but police killing black people.
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Of course this is just a move by
@Nike to try to expand their TAM. No American corporation is altruistic if their profits don’t benefit.Thanks. Twitter will use this to make your timeline better. UndoUndo
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