Q4 How to monitor your content performance? #vcbuzz
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#vcbuzz A4: Content Marketing is Marketing, done via the medium of Content. It should have specific goals before creation. Thus what to monitor will be dependant on those goals, and the signals that correspond the most accurately, with best signal to noise ratio.
#vcbuzz A4 Addendum: Remember some marketing goals are not about growth, but efficiency. Content like FAQs to reduce calls and time spent on customer support is a valid objective, and the metric then is reduced costs in time and money.
