I don't think they have a long game. I think they were fading away until trump rejuvenated the base. So they're just winging it like our prez, I don't think planning for the future is his strong suit. Instant gratification is at any cost.
Trump political machine sets massive fundraising target 
https://politi.co/2Q0dagc
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Remember when he first stood, and said he wouldn’t take any donations and would fund his campaign from his own pocket?
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Machine?
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Congress and the Press should finally speak to “one of the most trusted people in Trump Tower,” a woman who’s “heard everything and taken good notes” and a “go-to person on a lot of projects –- I often heard ‘Meredith will take care of it.’”https://www.nytimes.com/2016/07/21/us/politics/melania-trump-speech-meredith-mciver.html …
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