“A sustained campaign of year-round contact is far more effective than $100 million spent on ads. You don’t believe an ad; you believe a person.”https://19thnews.org/2020/11/election-2020-results-senate-race-spending-susan-collins-sara-gideon/ …
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The recent ad of a beloved recently-retired Maine TV personality endorsing Collins was VERY effective with the oldsters. They elected Susan from The County they once knew, not the person she is now. Gideon needed more campaign guidance from DNC.
You are absolutely correct about this one, I mention it in the earlier story I did on her. But that was her campaign that ran the ad, not an out-of-state group.https://19thnews.org/2020/10/susan-collins-maine-senate-race-sara-gideon/ …