The Group Behind Viral Anti-Trump Ads Wants to Win in November. Their Hyper Masculine Approach Isn’t Helping https://www.glamour.com/story/lincoln-project-masculine-ads-women-voters?utm_source=twitter&utm_medium=social&utm_campaign=onsite-share&utm_brand=glamour&utm_social-type=earned … via @glamourmag
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Men are who need to be targeted by these ads. Specifically white, non-college-educated men.
The problem with this is that polls show women are far more likely to change their minds. Do they want to focus on men? Or do they want to succeed?
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