Aly Saxe

@Aly_Saxe

Founder and CEO of . Mom to Lola and Sophie. Any time left over is spent on a yoga mat or running on a trail.

Phoenix, AZ
Joined May 2008

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  1. Mar 9

    Hate to leave, but gotta move :-) Thanks for having me today !

  2. Mar 9

    S7.3: Simple - if you achieved your goals OR learned something important.

  3. Mar 9

    A7: I'm a pretty big fan of :-)

  4. Mar 9

    A7: I also think need to get good at Google Analytics, CRM, and marketing tools like .

  5. Mar 9

    A7: I'm just gonna go ahead and take the bait.

  6. Mar 9

    A6: PR has historically been terrible at this. Lead that change.

  7. Mar 9

    A6: Also, embrace transparency and accountability to prove value.

  8. Mar 9

    A6: young PR pros can change this.

  9. Mar 9

    A6: Our industry is archaic when it comes to tech, and many established are entrenched in their legacy systems.

  10. Mar 9

    A6: take ownership of bringing into your job.

  11. Mar 9

    A5 for sure !

  12. Mar 9

    A3: Also measure efficiency. Are you getting the most/best outcomes for your effort?

  13. Mar 9

    A3: If the goal is brand recognition, you measure engagement.

  14. Mar 9

    A3: All depends on the goals. If the goal is leads, you work backwards from there.

  15. Mar 9

    A2: Benchmarks are key.

  16. Mar 9

    A2: But there are some standards we can hold at the core to help us perform better.

  17. Mar 9

    A2: No such thing as the perfect anything. Every organization has different goals, so to requires different strategies.

  18. Mar 9

    A1: I'm a recovering PR agency owner trapped in a company. Trying to help our industry do better and prove value.

  19. Mar 9

    Excited to take part in todays chat! I'm CEO & Founder of .

  20. Feb 10
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