It's funny how first time entrepreneurs worry about giant cos entering their market, and anybody who's worked at a giant co tells them not to worry (cont)
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Big cos sometimes do kill startups — but it's the exception not the rule. Look at Spotify. 3 of the biggest companies in the world compete with them — Apple, Google and Amazon. Or Slack — Google, Microsoft, FB all compete. Or Dropbox — Apple, Google and Microsoft. All do fine.
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I could write a book about why big companies have such a hard time competing against startups. But really it comes down to incentives, and to the very powerful antibodies that develop inside big cos (for good reason!) and kill new ideas
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Cisco's "spin in" model (spin out teams, fund them, and contract an option to buy them back later) is an admission of this. The model isn't about the incentives — you can get that with bonuses indexed on revenue. It's about the antibodies. "It's easier out there than in here"
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Antibodies a fascinating metaphor here
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I’d love to take credit but it’s a p common one
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I would pay a high double digit $ figure to read this book if you wrote it.
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Please write this book
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please write the book
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A lot of it is inertia. Big companies can't change direction as nimbly.
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How about a tweetstorm? :)
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Agree with everything except the "kill new ideas" part. Getting the force of the beast behind a "tiny" idea is the problem. And many ideas drag on their miserable lives without realising their full potential.
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