It's funny how first time entrepreneurs worry about giant cos entering their market, and anybody who's worked at a giant co tells them not to worry (cont)
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The way I think of it now is: you never compete against Google. You compete against a PM at Google, who works 9-5 (sorry!), doesn't care 1/100th as much as you do, and has 70 lawyers on his back and 6 months of meetings every time he wants to do something
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Big cos sometimes do kill startups — but it's the exception not the rule. Look at Spotify. 3 of the biggest companies in the world compete with them — Apple, Google and Amazon. Or Slack — Google, Microsoft, FB all compete. Or Dropbox — Apple, Google and Microsoft. All do fine.
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I could write a book about why big companies have such a hard time competing against startups. But really it comes down to incentives, and to the very powerful antibodies that develop inside big cos (for good reason!) and kill new ideas
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Cisco's "spin in" model (spin out teams, fund them, and contract an option to buy them back later) is an admission of this. The model isn't about the incentives — you can get that with bonuses indexed on revenue. It's about the antibodies. "It's easier out there than in here"
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That's what Bill Gates told his people early on. "We're not competing against all of IBM. We're competing against one rather small division within IBM.
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Tell them to read The Innovator’s Dilemma by the late
@claychristensenhttps://www.amazon.com/dp/1633691780 - 1 more reply
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THIS is the biggest advantage for every startup entrepreneur. Always believed in it and can say that from first hand experience. A salaried bureaucrat can never be a match for an entrepreneur at the helm.
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Not 100% sure I agree. My experience is that a lot of these efforts in Big Cos actually have significantly less funding because it's not a focal point of their business. Perhaps in rare cases it is, but not that I've seen.
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No amount of passion and "lean teams get stuff done" can make up for simply not having enough people focused on actual product development and engineering work
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Best thing I've ever read
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