How many of your sellers can align your sales assets to help your buyer do the things they need to do to mobilise change? https://buff.ly/3J8XXqI By Alex Abbott
Yes, we’ve seen the age of Marketing ops as the solution to this growing problem but then, stakeholders come and go. https://buff.ly/3iZJEtG By Alex Abbott
Buyers of MarTech are tired of buying solutions that together have created a much bigger problem than the one they set out to solve. https://buff.ly/3R13Yr7 By Alex Abbott
I don’t like to tar sellers with the same brush so this article is largely written based on 22 yrs experience selling MarTech. https://buff.ly/3wpmvny By Alex Abbott
2022 gave us the inflection point within the B2B sales and marketing crisis. 2023 feels like we’re in the eye of the storm. https://buff.ly/401c6vS By Alex Abbott
once your strategy is defined, then teach your people how to do it safely, effectively and with a sense of purpose. https://buff.ly/3H4knqi By Alex Abbott
Stop letting your teams wonder through digital corridors thinking the old techniques will deliver different results on a new platform. https://buff.ly/3wnfT9n By Alex Abbott
You might want to start with qualifying how buyer centric your organisation is. People buy from people they know, like and trust. https://buff.ly/3XQrF7Z By Alex Abbott
Empower your people to take ownership of their personal brand - build confidence & teach them how to walk digital corridors safely & effectively. https://buff.ly/3WBehn8 By Alex Abbott
There is an inordinate amount of evidence proving this from the most credible sources in the world. The data doesn’t lie. https://buff.ly/3JpI6E7 By Alex Abbott
To improve sales effectiveness design a guided sales path & coaching plan that aligns to both sales rep & buyer milestones. https://buff.ly/3J7NBXV By Alex Abbott