Two parts to the allegation here: 1) Food delivery cos have become rife with fake landing pages & fake profiles for capturing demand (this we already know), and also 2) cloud kitchens are now actually cooking and shipping the food to customers, passing it off as if it's real. 2/
-
-
Prikaži ovu nit
-
Last year I wrote a post about this big, generation trend of "Cooking as a Service": the increasing degree to which we're outsourcing food prep, at all ends of the income spectrum - fast food, prepared food, restaurants, delivery. 3/https://alexdanco.com/2019/05/09/cooking-as-a-service/ …
Prikaži ovu nit -
There are two basic components to cooking as a service: there's the fungible commodity side of it (ingredients, kitchen, labour etc as undifferentiated) and then there's the differentiated, branded part of it (special recipes, good reputation, high quality cooking... ) 4/
Prikaži ovu nit -
If part 1 is fungible, and part 2 is where the margin is, but the customer has low visibility / doesn't care about the production process, then counterfeit food makes total sense: the new reality of internet food delivery makes it easy to steal IP & Brand & then monetize it. 5/
Prikaži ovu nit -
This reminds me of this question from
@HipCityReg : What would Limewire be built around today? 6/https://twitter.com/HipCityReg/status/1213577319538921477 …Prikaži ovu nit -
Counterfeiting in online marketplaces is obviously not new (Amazon, etc fight the problem constantly) but this feels a lot like "Illegal file sharing but for real world goods & services": prepared food as the new mp3 file. 7/
Prikaži ovu nit -
I'm sure you might think, "I'd never fall for this"; are you sure? Like, how actually sure are you that your most recent thai food order or whatever actually came from where you thought it did? If food can be counterfeited and enough people don't notice or care, what else? /end
Prikaži ovu nit -
post-script to this: if you want to learn about a system, you can uncover a lot by asking "what is the fraud that happens, how does it work, why does it work" is a great way to get to the heart of things.
Prikaži ovu nit -
Another great point: counterfeit food is not new at all! But it's usually confined to lower down in the food supply chain. I guess I should clarify, that this is "Counterfeit Food Prep", as distinguished from "Counterfeit Ingredients".https://mobile.twitter.com/jasonwbade/status/1221807656383455232 …
Prikaži ovu nit
Kraj razgovora
Novi razgovor -
-
-
In before IBM starts advertising counterfeit delivery food supply chain benefits as part of the Watson blockchain quantum thing
-
Ugh you’re so right
Kraj razgovora
Novi razgovor -
Čini se da učitavanje traje već neko vrijeme.
Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.