The worst possible outcome that is also thus inevitable is social media following after the Zynga model. People already buy likes and follows through bots. Why not take some of that sweet sweet cash home yourself? Why not gamify things? Add chance and its addictive elements?
Imagine, if you will, a future where not only are political currents decided by social media trends, but where all would-be social media gurus have to keep in mind Risk of Ruin, variance, expected value, effective odds, implied odds and volatility in addition to everything else.