Liberals misusing terms is annoying, but people going "welp, nothing means anything anymore, let's identify as fascists ironically and aggressively stretch identifiers to meaninglessness" are doing the work of normalizing actual fascists. Sorry.
Is this grounded or just your intuition? I can think of lots of reasons why acting in such a way might be justified: * What you resist, persists * What's normal is boring, what's boring is impotent * A purely aesthetic movement dies as soon as it becomes popular with ugly people