Ahhhhhhh here is the most retarded class of problems in human societies: People say they want x, and they do want x. However, if they get x they will think it is y and be unhappy, while if they get y they will think it is x and be happy.
Meanwhile, their rational reasoning and calculation about x is correct but rendered irrelevant, while their incentive structures come to be dictated by invisible thing y which follows behaviors that are completely opaque and non-reasoned about since everyone is reasoning about x