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Akshay Chaturvedi
@Akshay001
Superb piece
@gauravmunjal
👍👏🏼 Also, my fav part of business building. Some 💭: Traction Product, is ofc #1 🥇-> UniConnect.LeverageEdu.com absolutely TRANSFORMED our journey ..built ground up - the tech, the experience for both students + Universities, the supply (200+) etc.. 1/
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Gaurav Munjal
@gauravmunjal
Traction Strategy and building Distribution first Businesses mischiefmanaged.substack.com/p/traction-str
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Akshay Chaturvedi
@Akshay001
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@Akshay001
(Apple Event/Flipkart BBD analogy 👍) Traction Product NEEDS to answer “how it is BETTER” right at the gate. Clear Comm. Effective Copy. User-drilled Product. Et al — it needs to play out at scale to make any significant contribution to CAC decline, & a more organic future.. 2/
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Akshay Chaturvedi
@Akshay001
In large markets, in addition to answering where users are, also becomes imp to answer “where are the least resistant users” .. those who will take least effort to test out strategies & accordingly you would play FOS or digital or something else.. 3/
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Akshay Chaturvedi
@Akshay001
How well you “integrate” NPS (and not just measure it in parallel), also becomes imp / adds long-lens sustainability NPS isn’t just a number. NPS isn’t just a Customer Success emotion too. NPS “IS” the PRODUCT. 4/4
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