Tyler Cowen tends to cite Renee Girard, but it is (to my knowledge) George Soros (as a student) who first developed and defended something like mimetic desire in an economic framework -- and he seems to have made it work for him.
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If you're in the market for a book on the subject and economics, check out The Empire of Value (Andre Orlean).
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A very good book, I loved it.
End of conversation
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