The fact that more women than men believe in things I consider 'bottom tier' beliefs - like astrology, crystals, etc. - are confusing, because women have basically the same average scores on IQ tests, right?
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I understand marketing has strong effects, but I'm also skeptical of explanations that blame things on it. I suspect generally marketing is a reflection of what people want, not a cause of it.
It seems average personality traits lend people, on average, to act in certain ways.