imo one of the best ways too look at whether or not culture accepts something is to look at how it's used in advertisements
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True, although some advertisements targeted for specific groups often play with stuff that may only be widely accepted within those groups.
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that's true! I think my heuristic only works for media that's very general - i.e., fast food, banking, generic clothing lines, etc.
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Yep! Because they target to society in general, as you suggest. This for society in general it's a very good heuristic, I'd say.
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BTW I remembered a case of successful specifically targeted ad campaigns that dealt with what at the time was taboo: theatlantic.com/business/archi