imo one of the best ways too look at whether or not culture accepts something is to look at how it's used in advertisements
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Yep! Because they target to society in general, as you suggest. This for society in general it's a very good heuristic, I'd say.
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Kudos for coming up with it. It's one of those things that at least for me isn't immediately obvious and once I hear it I go"But of course!"
End of conversation
New conversation -
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BTW I remembered a case of successful specifically targeted ad campaigns that dealt with what at the time was taboo: https://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/ …
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