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reminder that its bad on purpose to make you engage

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wait why is this bad

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bad is a word with alot of texture and depth in this case i use it to gesture at the obnoxious use of feigned belief to generate attention for other ends

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feigned belief? I'm legit not understanding here. I thought bad on purpose meant like, misrepresenting something to be more controversial

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no no i always assume good faith from you! hmm we may have different beliefs about what might be controversial? like here its rather unusual for a mainstream firm like adidas to post breasts and it clearly would generate lots of negative attention and they surely expected this

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oh I did not expect it to generate a lot of negative attention, my reaction was really positive when I saw it and I assumed it would be positive from most of their target audience too

8:18 PM · Feb 9, 2022

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Judging from the RT/QT ratio, Eigen seems to be right on this one.

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well my guess is that they also didn't know reaction would be negative? low confidence here but usually if you know its gonna be very controversial, you frame it differently

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