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Not saying Carville wants to destroy universities - he works at two of them! But saying things like "people in faculty lounges in fancy colleges use a different language than ordinary people" furthers a narrative that is being used to attack univerities.
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This is a strikingly honest description of culture war politics: create a brand that evokes negative feelings regardless of the details or merits of the case. In other words, the goal is to create a *bias* one that short-circuits reasoning and automates a political response.
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There's lots of legitimate, interesting narratives that bad actors can take to further bad purposes. "Other people are using this frame badly so the frame is bad" is not a good argument.