More interesting than the gist of the results: having two negative option ("horrific" vs. merely "bad") visually skews the impact of the results.
Many polls use similar techniques with more subtlety.
You may be misunderstanding my point.
I was not casting aspersions on the poll. I'm suggesting that people be more wary of how they approach the "gut feeling" they get from glancing at poll results, and especially from the shape or curve presented in graphs thereof.