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"paid trial subscribers overall tend to value the content more. Moreover, they are more likely to keep their subscriptions than those who had a free trial."

whatsnewinpublishing.com

Are free subscription trials more effective than paid ones? | What’s New in Publishing | Digital...

Der Spiegel’s experience suggests freebies are less effective Media chased subscriptions and reader revenue in 2020, looking to compensate for falling ad sales. To grow subscriptions, many offered...

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11:33 PM · Jan 19, 2021