A thing I learned early on in marketing: You're not just here to solve a problem, you're here to make people feel good in every way they interact with you.
Great ex. of this is ; their instruction courses are hilarious. I've had to pause the videos from laughing so hard.
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Did they have to do that? No, absolutely not. They could have just told me how to do the thing and been on their way, but no - they actively looked for ways to bring joy into unexpected places of the experience, and that's impressive.
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If you *have fun* with your business, and look at it through a lens of "How do I let people have fun with me", then the whole thing becomes way more awesome, and you can see it peek through every little touch.
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