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This obviously is very bad. But the movement that resulted in this seeming like a reasonable option is large, and it's affecting everything.
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1) In a scene that played out several times Monday, a Black Lives Matter protest that began in Columbia Heights confronted White diners outside D.C. restaurants,  chanting “White silence is violence!” and demanding White diners show their solidarity. #DCProtests
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for me, one sign that something is large is when it affects advertising for nonpolitical products. I like viewing advertising messages as stuff that is so integrated and huge that it's okay being relatively mainstream - and SJW messaging has *absolutely* hit advertising.