Regularly, for years, I've wanted a good recommender algorithm for clothing brands - particularly smaller ones. It seems weird that this hasn't been done yet. I just wanna know what other brands people buy who also like Johnny Was and Etnodim!
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Online ads are trying to be a universal recommender algorithm, right? What pops up if you browse what you like and turn off ad blocker?
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I get ads for clothes often, but I've never seen ads for the two brands I listed above; they probably just aren't running ads on the platforms I see that are targeted at my demographic.
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ThredUp sort of does this, but not reliably or consistently. If I search a brand I like and click on an item, at the bottom of the page it shows "brands similar to X" & "you may also like [similar items.]" It's super hit or miss but occasionally it leads to me finding new brands.
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Unfortunate. My Instagram ads are quite good and I've started following some of the brands accounts. Plus I follow influencers. The influencer curating their account with paid content is a low tech way to find recs in a style you like. Plus, I sew and the insta feed is great insp
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Agreed. Visiting Johnny Was Instagram page could show a “similar brands” tab like Spotify shows “similar artists”.
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The slice of market between "I get what I need from following brands or fashion people" on the low end and "I get what I need from my personal stylist" is probably too thin