Definitely yes. I didn't really know this was going to happen before I got cancelled the first time; weirdly, getting cancelled seems to correlate with a strong spike in twitter follower count.
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"Don't pay any attention to what they write about you. Just measure it in inches." -Andy Warhol
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Behaving in a controversial way and attracting outrage to raise your public profile is hardly a novel strategy. The only difference is that people realized they can play the victim card while being "cancelled".
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Well...ya know...tribalism.
One tribe calls you a heathen, which then gains the attention of everyone else they've called a heathen.
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Is a useful counter signal because those who call for people being cancelled are a small minority. Others see what they're pointing at, realise it's not bad, and tag along
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but that also gives you a very specific audience who may be likely to agree with you (without intellectual honesty) on other points because they see you as a part of their tribe?
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The OP seems to suggest that being culturally palatable is an inherent good. I don't see any reason why that must be the case. Countercultural figures are by definition the only people who can improve a culture. You have to be different to be better.
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. talks about this in Antifragile. The more people cancel you (esp. if they are high-profile), the more interesting you are.
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im still not sure what the expected impact of cancelling someone is or by what standards it typically occurs
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