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Yes in the same way that companies don't actually care about hiring women engineers, they'd pay more for women engineers if they did
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It's a combination of things, depending how broad the definition is. Pink colored versions of items can be low sellers, so smaller batches, meaning higher costs by the manufacturer. Hygeine products tend to be more that males go for basics rather that specializations. So, yes.
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It being their own fault doesn’t follow directly from their willingness. In at least some cases they’re incentivized to pay more by threat of social punishment. That makes it more of a patriarchal extortion racket than a benign costly preference.
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