Targeted ads are currently shit, as they advertise products I’m already aware of and often made my mind about.
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This exactly. I don't need more stuff. In the rare occasion that something novel and useful comes on the market, it will come to my attention via personal recommendation.
End of conversation
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Depends how this data is gathered as well for me.
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The press did targeted advertisement for decades the right way: if I'm reading a car magazine, show me ads for car stuff.
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Recently I got an ad on FB for the exact pair of jeans I'd been looking at the day before, with the caption "Look again, you were onto something..." I was shocked that the company would go for such a blatant strategy, making common knowledge of their targeting
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In a world where each person's preferences are set in stone and producers merely discover them, I'd say targeted. In the current world, where brains are squishy and malleable and preferences can be manufactured, I'd rather not get dragged into any ML algo optimization loop
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Targeted ads can hit the "creepy" zone pretty well, but still almost never hit "actually useful". E.g. I added a few Jewish friends on Facebook now I'm getting spammed with "Learn Hebrew" on my Tinder, Facebook, Insta etc.
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Untargeted. I don't want ads to be "relevant" to me. They rarely are and it feels pushy and creepy. If I need something I search for it actively. Otoh, seeing completely random ads can be funny and interesting.
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This is tough because targeted ads indicate I'm being watched too closely, while untargeted means I'm open to any crap that comes my way when I'm not. Wish I could have a happy medium somehow.
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