We often like to frame our ideas as subversive or 'hated by society' - but how do we tell? My favorite test is, "can your idea be used to sell a product?" If advertisers would use your concept or advertise alongside it, then your idea isn't subversive.
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They don't have to be competent. As long as they're trying to match society's tastes, they'll successfully approximate them.
End of conversation
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Agree to an extent but society is huge and ads may only be targeted to a certain subsection of it
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Except consumers fundamentally don't want to see ads and they pay money (netflix etc) to not see them
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Which is why companies have to try so hard to make them appealing/palatable.
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Ads make me feel viscerally uncomfortable. I hate watching commercials, it makes me feel dirty. I guess it's the crassness. It's weird
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Commerce is the most moral human activity.
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This is actually not 100% true, though your test holds up. There's a lot of activist pressure in advertising to push certain things, especially multicultural/multiracial themes. Unless you think multiracial models/mixed families move more product. Data?
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When I am in the foreign country I always try to watch some of their TV channels (usually the hotels carry the TV channels from the neighboring countries too). And this is what I learned: South Asian women would kill for a white complexion There are only men in Saudi soaps..etc.
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