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We often like to frame our ideas as subversive or 'hated by society' - but how do we tell? My favorite test is, "can your idea be used to sell a product?" If advertisers would use your concept or advertise alongside it, then your idea isn't subversive.

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not subversive: gays interracial couples america women housekeepers women empowerment beautiful black women who fucking love eating yogurt

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Yes, definitely. That's sort of the point - companies are riding off of the wave of 'this is subversive and brave' when it isn't anymore. These ads aren't run in places where it's still subversive - e.g., censorship of women in ads in Muslim countries

10:39 PM · Sep 25, 2019