And if it's just marketing, then what's the frame or explanation they use to tell customers why they're using a waitlist instead of raising the price?
-
-
Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Because the waitlist is probably needless anyway. It just makes people want whatever it is more since its exclusive.
-
Yes, but do luxury companies ever give an explanation? Like "We want to keep prices low for you as customers so we're going to just release slowly" or something?
- Show replies
New conversation -
-
-
You need to signal along two seemingly opposite axes - exclusivity & demand - waitlist provides the second
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
The waitlist is like a line outside the club. It serves as part of the advertisement for the thing.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
A few ideas -variable pricing seems predatory, similar to how restaurants don't charge for reservations -wait lists increase demand for the rest of their products
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
pricing higher could lead to enough of a sales drop that profits drop as well
- End of conversation
New conversation -
-
-
I think it's to make the item more financially appealing and look more valuable. The more an item loses value in the secondary market compared to its retail price, the less desirable it seems. Rolex watches have a big rep for reselling for more than retail price
-
so, the lucky buyer of a new Rolex knows he's not throwing money out of the window when buying it, and also that he has an item many people wanna have. That keeps demand high and keep the brand from losing status on the luxury market
- Show replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.