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Aella_Girl's profile
Aella
Aella
Aella
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@Aella_Girl

whorelord http://aella.hns.to 

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knowingless.com
Joined September 2012

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    Aella‏Verified account @Aella_Girl 13 Sep 2019

    Luxury items often have a waitlist to buy. Why don't companies simply price the luxuries higher until they don't need a waitlist?

    4:35 PM - 13 Sep 2019
    • 36 Likes
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    28 replies 0 retweets 36 likes
      1. Aella‏Verified account @Aella_Girl 13 Sep 2019

        And if it's just marketing, then what's the frame or explanation they use to tell customers why they're using a waitlist instead of raising the price?

        13 replies 0 retweets 15 likes
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      2. Red Beard‏ @Akahige_28 13 Sep 2019
        Replying to @Aella_Girl

        Because the waitlist is probably needless anyway. It just makes people want whatever it is more since its exclusive.

        1 reply 0 retweets 2 likes
      3. Aella‏Verified account @Aella_Girl 13 Sep 2019
        Replying to @Akahige_28

        Yes, but do luxury companies ever give an explanation? Like "We want to keep prices low for you as customers so we're going to just release slowly" or something?

        2 replies 0 retweets 0 likes
      4. Show replies
      1. elsewherebound‏ @chernobylski 13 Sep 2019
        Replying to @Aella_Girl

        You need to signal along two seemingly opposite axes - exclusivity & demand - waitlist provides the second

        0 replies 1 retweet 5 likes
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      1. Misha Gurevich. Angel Investor, Photographer.‏ @drethelin 13 Sep 2019
        Replying to @Aella_Girl

        The waitlist is like a line outside the club. It serves as part of the advertisement for the thing.

        0 replies 0 retweets 13 likes
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      1. tjrwriting  🏗‏ @tjrwriting 13 Sep 2019
        Replying to @Aella_Girl

        A few ideas -variable pricing seems predatory, similar to how restaurants don't charge for reservations -wait lists increase demand for the rest of their products

        0 replies 0 retweets 1 like
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      2. Sam'el Hall‏ @DamnedEyez 13 Sep 2019
        Replying to @Aella_Girl

        pricing higher could lead to enough of a sales drop that profits drop as well

        1 reply 0 retweets 0 likes
      3. Rage Against Asana‏ @jamesrp13 13 Sep 2019
        Replying to @DamnedEyez @Aella_Girl

        This

        0 replies 0 retweets 0 likes
      4. End of conversation
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      2. Antonio‏ @ngbrman 13 Sep 2019
        Replying to @Aella_Girl

        I think it's to make the item more financially appealing and look more valuable. The more an item loses value in the secondary market compared to its retail price, the less desirable it seems. Rolex watches have a big rep for reselling for more than retail price

        2 replies 0 retweets 3 likes
      3. Antonio‏ @ngbrman 13 Sep 2019
        Replying to @ngbrman @Aella_Girl

        so, the lucky buyer of a new Rolex knows he's not throwing money out of the window when buying it, and also that he has an item many people wanna have. That keeps demand high and keep the brand from losing status on the luxury market

        1 reply 0 retweets 0 likes
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