Corporations are soulless - a machine, designed by capitalistic evolution to be the most efficient money-eating creature possible - and so they have no values of their own. They are reflections of what society wants, because society's capital is what they eat. And so-
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advertisements are the most honest reflection of society's desires. All the corporations with values independent from society, died off, because it couldn't eat. Thus, marketing is a brilliant value-reflection machine. If you wanna know about a society, look at its billboards.
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The idea that corporations are shoving shitty ideals down our throat is so silly, to me. For companies to have values comes dangerously close to giving companies a soul. They are just machines built to feed off of us, and the shitty ideals they shove down our throat are *ours*.
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I'm far from believing "corporations are people" or should have all the same rights and protections, but to overlook or underestimate the degree to which (usually extremely powerful) individuals can infuse them with their own values is to be a bit too cynical, in my opinion.
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They aren't reflections if what society wants, the are reflections of how the very small investor class that own the bulk of the wealth think they can best extract money from society to increase their wealth
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I would agree, if they were not made of people. Once people are involved the whole is not soulless