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Aella_Girl's profile
Aella
Aella
Aella
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@Aella_Girl

whorelord http://aella.hns.to 

Austin
knowingless.com
Joined September 2012

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    1. Aella‏Verified account @Aella_Girl 15 Jan 2019

      That recent Gilette ad is fascinating and reveals what feels like culture's collective confusion over what gender is supposed to be. The ad starts by showing a sequence of 'bad' masculine actions - boys fighting, guys catcalling women, or shaming each other for crying. (Cont-)

      21 replies 71 retweets 277 likes
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    2. Aella‏Verified account @Aella_Girl 15 Jan 2019

      It also features lots of men treating women badly - mansplaining, slapping them on the ass, etc. The message seems to be clear: It's bad to expect men to be strong or present as aggressive or dominant over women. We then move onto Gillette's vision of "The best men can be" (cont)

      3 replies 4 retweets 46 likes
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    3. Aella‏Verified account @Aella_Girl 15 Jan 2019

      The "best men can be" is summarized by the following shots: 1. "Men need to hold other men accountable" 2. A man tells a woman to smile. Another man gets between them and says "cmon" 3. A man catcalls a woman. Another man gets in front of him and says "not cool" (cont)

      3 replies 5 retweets 44 likes
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    4. Aella‏Verified account @Aella_Girl 15 Jan 2019

      4. A father with his son breaks up a fight 5. A man resolving a fight peacefully 6. A father teaching his daughter to say "I am strong" 7. A father breaking up a fight between boys

      1 reply 3 retweets 43 likes
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    5. Aella‏Verified account @Aella_Girl 15 Jan 2019

      This list is Gilette's example of how men 'should' behave. In this list, three (four?) feature men in the role of "protector of women" - that a man's job is to protect a woman from other men. Another two feature men using their physical strength to stop fights. (cont)

      1 reply 9 retweets 88 likes
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    6. Aella‏Verified account @Aella_Girl 15 Jan 2019

      Only one shot on this list features something that seems feminine - peacefully resolving a fight. Gillette tells us it's bad when men show dominance over women, but then show shots of men acting as protector for women implicitly too weak to do it themselves

      3 replies 19 retweets 114 likes
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      Aella‏Verified account @Aella_Girl 15 Jan 2019

      Gillette isn't truly challenging masculinity, it's just redirecting it - it still uses the appeal to strength, power, and physical intimidation as being inherent to maleness - "Men need to hold other men accountable." It's stroking the war game urge in a socially acceptable way.

      11:30 AM - 15 Jan 2019
      • 27 Retweets
      • 157 Likes
      • William Dunne Jerrycho used Flamethrower 🔥 Bryan M Charlie margaretmoore Rory Diamond Ignacio Méndez paisley Colette Washington 🇺🇸🏳️‍⚧️🎮
      11 replies 27 retweets 157 likes
        1. Aella‏Verified account @Aella_Girl 15 Jan 2019

          Maybe this is all fine, but it does make me feel like Gillette - and the society it's so carefully catering to - is confused about what it means for a man to be 'good to a woman'. Both the bad and good worlds provided as contrast in this ad seem to remove agency from women.

          25 replies 16 retweets 197 likes
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        1. Arrogation Toast‏ @lordcataplanga 15 Jan 2019
          Replying to @Aella_Girl

          I think the point is to conflate "socially acceptable" with "Gillette approved", so that people start seeing Gillette as authorities on what masculinity is. They envy the position that female beauty products have.

          0 replies 0 retweets 1 like
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        1. Ken‏ @kenl0u 15 Jan 2019
          Replying to @Aella_Girl

          Well said and wish this tweet would get 10K likes as it exposed the smoke screen and marketing ploy. More division is not going to fix our divides but it surely will give a brand a marketing boost and open up a new opportunity for them to segment their product toward new market

          0 replies 0 retweets 3 likes
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        1. Phil‏ @RedLlwynog 15 Jan 2019
          Replying to @Aella_Girl @hellothisisivan

          There just trying to sell crap razors to women, be honest about it. They don't give a f*ck about anything but for selling their brand. Pure capitalism, and using social media to attract women to their brand. Clever.

          0 replies 0 retweets 1 like
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        1. Temoojin‏ @MongolTemoojin 15 Jan 2019
          Replying to @Aella_Girl

          "It's stroking the war game urge in a socially acceptable way." Can you further explain this?

          0 replies 0 retweets 1 like
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        2. Hick LaFromme‏ @GretschPlayer17 15 Jan 2019
          Replying to @Aella_Girl

          Can you see that men can’t win? If we step in, we “remove agency” from women; if we stand by, we “give silent approval.” There is no correct path forward: we are always wrong.

          0 replies 1 retweet 6 likes
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        2. Emily Jackson‏ @EBowesJackson 15 Jan 2019
          Replying to @Aella_Girl

          It does not put men in the role of necessary protectorate. It’s a commentary on the fact that time and time again if a woman stands up for herself a man will just think she is crazy, IF he gets legitimation from another man. If a man steps in, another man is more likely to LISTEN

          1 reply 0 retweets 1 like
        3. Emily Jackson‏ @EBowesJackson 15 Jan 2019
          Replying to @EBowesJackson @Aella_Girl

          And while this is also inherently a problem with society, men holding other men accountable is a NECESSARY step in the direction of true social equality between all genders. If only women are standing up for themselves, things will never change due to power imbalances in society

          0 replies 0 retweets 5 likes
        4. End of conversation
        1. Gil Reich‏ @GilR 16 Jan 2019
          Replying to @Aella_Girl

          And by "socially acceptable" you mean "against the people the ad-makers hate and fear." It basically says "Men, to be a real man, physically challenge the (white) men that we hate and fear."

          0 replies 0 retweets 1 like
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