That recent Gilette ad is fascinating and reveals what feels like culture's collective confusion over what gender is supposed to be. The ad starts by showing a sequence of 'bad' masculine actions - boys fighting, guys catcalling women, or shaming each other for crying. (Cont-)
-
-
Maybe this is all fine, but it does make me feel like Gillette - and the society it's so carefully catering to - is confused about what it means for a man to be 'good to a woman'. Both the bad and good worlds provided as contrast in this ad seem to remove agency from women.
Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
I think the point is to conflate "socially acceptable" with "Gillette approved", so that people start seeing Gillette as authorities on what masculinity is. They envy the position that female beauty products have.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Well said and wish this tweet would get 10K likes as it exposed the smoke screen and marketing ploy. More division is not going to fix our divides but it surely will give a brand a marketing boost and open up a new opportunity for them to segment their product toward new market
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
There just trying to sell crap razors to women, be honest about it. They don't give a f*ck about anything but for selling their brand. Pure capitalism, and using social media to attract women to their brand. Clever.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
"It's stroking the war game urge in a socially acceptable way." Can you further explain this?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Can you see that men can’t win? If we step in, we “remove agency” from women; if we stand by, we “give silent approval.” There is no correct path forward: we are always wrong.
-
This Tweet is unavailable.
- Show replies
New conversation -
-
-
It does not put men in the role of necessary protectorate. It’s a commentary on the fact that time and time again if a woman stands up for herself a man will just think she is crazy, IF he gets legitimation from another man. If a man steps in, another man is more likely to LISTEN
-
And while this is also inherently a problem with society, men holding other men accountable is a NECESSARY step in the direction of true social equality between all genders. If only women are standing up for themselves, things will never change due to power imbalances in society
End of conversation
New conversation -
-
-
And by "socially acceptable" you mean "against the people the ad-makers hate and fear." It basically says "Men, to be a real man, physically challenge the (white) men that we hate and fear."
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.