That’s it. That’s the cover.
Adweek’s Agency of the Year issue is here, and this—yes, the whole image—is the cover of the magazine.
Congrats to the devious masterminds at , who hijacked it after winning Midsize Agency of the Year. 🎉 😸 adweek.it/3FgYLpT
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JUST IN | Paramount is officially pulling out of 2023’s upfront week.
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BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team.
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EXCLUSIVE | According to data from NewtonX, a confluence of emerging factors has loosened the platforms’ stranglehold on the industry, putting some publishers in a position to benefit. Here's how marketers plan to adjust their marketing mix next year.
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🎮 Sweden’s marketing director Staffan Ekstam explains how its initiative makes a difference to sick kids. adweek.it/3WharjS
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Check out the best and most artificially intelligent agency holiday cards of 2022. adweek.it/3G45vJb
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Hoping to welcome new players to the occasionally insular world of the Xbox Series S, this campaign introduces the uninitiated through humor while reaffirming the features that make Xbox great for long-time fans.
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Remember when this was the most dramatic thing to happen on Twitter?
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In this week’s episode of To Dine For, host is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy.
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🎙 | and join on Yeah, That's Probably an Ad to discuss the best ads of the year and the future of creativity.
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Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things.
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The makers of the plant food Drugs for Plants organized a protest in the shadow of what they consider the greatest holiday crime of them all: the killing of the Rockefeller Christmas Tree.
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A now-revoked policy banning links to rival social platforms Facebook, Instagram, Mastodon, Nostr, Post, Tribel and Truth Social triggered this weekend's drama.
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Twitter found time amid this past weekend’s drama to share two brand safety-related updates.
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“Kiosk of Duty” was created by David New York and gave gamers unique access to a special mission which was rewarded with free on completion.
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.'s covers recent research on payment terms, following industry-wide outrage over KDP's net-360 pitch. Spoiler: It's not good news for agencies.
WFA Reports Clients’ Average Payment Time Has Increased to 60 Days adweek.it/3WnkTpi via
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It's day 8 of Admas! ❄️ We're celebrating with 's favorite holiday ad, this year's tear-jerking spot 🚗🎅
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Leaning into the potential every game has to become an object of fond reminiscence for players, has teamed with and comedian Jimmy O. Yang for its “Nowstalgia” campaign.
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For Tony Barr, senior director of international marketing for Wendy’s, the brand's UK focus has been on maintaining the brand’s challenger attitude while building an affinity with diners who might typically choose McDonald’s or Burger King.
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New: Media executives say that upheaval on the social platforms will benefit publishers.
To test that thesis, Adweek worked with the research firm NewtonX to poll 80 marketers about their 2023 budgets.
The results are cautiously optimistic.
For :
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Some holding companies want people back in office, but they say haven't issued blanket mandates. For agencies with mandates, there's no clarity on who gets exemptions or how it will be tracked.
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78% of marketers are concerned about their ability to effectively reach their desired audiences. offers answers to bridging the digital marketing targeting gap.
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As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that strategic marketing is more important than ever.
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The measurement standards problem eventually comes for every digital ads platform, and it's retail media's time to be in the cross-hairs. Strong reporting by in :
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🔥 has not one, but TWO pods up for Listener's Choice this year! 🔥
But we need your help to clinch the top spots. 🥺🙏
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Show this thread
Executives are like "We encourage you to come back to the office and by encourage we mean you have to." My latest outlines how the fear of losing talent leads to ambiguous policies:
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The conversation is no longer about whether agencies that still have offices should encourage hybrid work—it’s about what exactly hybrid work means, to what extent it should be enforced and who gets an exemption.
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The average payment terms from clients now stand at 60 days with—on average—a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more.
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Marketers can't always make sense of the data they get from retail media partners.
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As 2023 looms, holding companies’ return to office plans are clouded in uncertainty. adweek.it/3iYKgzp
DTC brands have been increasing their presence in streaming in recent years as inventory has expanded and prices have come down, with the gap between CTV and social ad prices narrowing.
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The powerful 20-minute film is the first time a professional actor living with HIV was intentionally cast to play an HIV-positive lead.
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Spotify’s team in France chose to take over a café in Paris just to raise the cool stakes a little further and put on a party for fans of its local artists.
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Creatives at 's agency of record Translation asked Savannah James for permission to comb through material that had never been released publicly, resulting in this wholesome look at ' relationship with his son Bronny.
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Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck in” and see the snack as a part of the celebrations. adweek.it/3j2nZRr
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