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New York Cityadweek.comJoined April 2009

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That’s it. That’s the cover. Adweek’s Agency of the Year issue is here, and this—yes, the whole image—is the cover of the magazine. Congrats to the devious masterminds at , who hijacked it after winning Midsize Agency of the Year. 🎉 😸 adweek.it/3FgYLpT
What appears to be an in-process screenshot of an Adweek magazine cover, shown in a collaborative editing program. At the top of the shared document, the file is titled "Mischief AOY cover." The cover in the document is pink, with an orange cat that appears to be melting into swirls. To the right are comments reading: 

Greg Hahn
4:32 PM Today
No pressure, but Mischief designing this
cover is a big deal. I don't think we're
there yet.
Kevin Mulroy
4:37 PM Today
Agree. I'm not sure this is AOY-level
design
Kerry McKibbin
5:03 PM Today
*Midsize AOY.
Bianca Guimaraes
5:25 PM Today
Let's try to beat this.
Oliver McAteer
5:44 PM Today
It needs a stronger hook. Something
beyond "melty cat."
Jeff McCrory
6:07 PM Today
Can't we just pose in black T-shirts with
our arms crossed?
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I came across this British ad on 's Instagram. I love when brands alter their core imagery/icons to reach a different audience or brand position. It takes courage as I am sure there are plenty of naysayers/brand purists within the company saying not to do it.
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Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck in” and see the snack as a part of the celebrations. adweek.it/3j2nZRr
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