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Adam Singer
@AdamSinger
New Substack to start your day. Everyone is obsessed with social engagement KPIs. Couldn't be dumber. My dog doesn't even have 1K followers, isn't an 'influencer' and has sold >$300,000 in mattresses for Purple. And you're still trying to viral?
adamsinger.substack.com
Move up the metrics value chain
'Virality' and social shares are great, but only if they lead to outcomes. Going viral 1 time could end up in a nothingbuger (and in all likelihood, it will)
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