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Adam Koszary
@AdamKoszary
Made an absolute unit go viral for museums once. Head of Digital , ex .
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(he/him)Adam Koszary’s Tweets
People on reddit are discussing this photo in Dubai like it's a terrible creepy place and like, have you ever seen UK terraces
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Hooray!🙌 StoryFutures are over the moon to announce that StoryTrails has won Best Use of Digital UK at this year’s ! StoryTrails was the UK's largest immersive storytelling project and our attempt to build out a people's metaverse
Find out more awards.museumsandheritage.com/2023-winners/
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#WhatIsThisWeap
But honestly this is one of the most successful museum YouTube channels and deservedly so
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When you have a business meeting at 9, but are starting your new close protection job at 12.
Join Jonathan for our whackiest #WhatisthisWeapon yet.
youtu.be/6nTgWX3LJeM
youtu.be/6nTgWX3LJeM
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I think a lot of people are sleeping on what a great resource the Survey Question Dictionary is.
If you ever need to write an audience survey, this is your bible.
theaudienceagency.org/asset/3530
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I first knew I'd entered a different context at Tesla when someone I worked with preferred Paris to London because the former had better designer clothing shops rather than, like, one has better croissants and one has better sausage rolls
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We recently worked with to research usage and perceptions of the library service. This new toolkit to help libraries and arts organisations understand & engage with their audiences.
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Interesting definition of Europe you've got there canon
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I'm reading the Red Mars trilogy and I think Kim Stanley Robinson might be very horny
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A good one.
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Every time a reader collects a document, a member of staff whispers;
‘May the source be with you, always’
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Does anyone know someone good who could do training for photography and video on mobile? It's for social media in museums but don't need a museum specialism.
Ideally Scotland or northern England based.
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Enjoyed 's #MuseumTech2023 presentation? We've shared Discovering Digital Audiences slides (even fixed the typo 👀)
Let us know if you find them helpful.
bit.ly/3LRV2nh
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We've all forgotten something very key to building online audiences, which is of course shitposting. Where is the shitposting talk.
#MuseumTech2023
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Data is crucial for achieving this - so showing how content/social is achieving organisational impacts to make the case for more investment.
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Alyson from just articulated something I've struggled to put into words: That content and social media teams are treated as service departments. They need the data and confidence to identify where they can actually achieve impact and pursue that.
#MuseumTech2023
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TL;DR
- 37% of pop follow a cultural org
- followers more likely to be female, urban, under 45 and with children under 10
- 60% mainly follow because of interest in topic, 57% in entertainment
There are some interesting parallels with what have found.
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Here we also delved into social audiences and why they follow cultural orgs in our UK-wide population panel survey.
(scroll down to 4. Social Media Behaviour)
#MuseumTech2023
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If anyone wants to find out more about which mentioned, this is a good place to start: nationalcollection.org.uk/news
#MuseumTech2023
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But also breaking out of your narrow focus - why can't your content be seen by millions on Wikipedia? How can you capitalise on relevant TV shows and cultural events? How do you get colleagues in collections/curatorial to get on board with that approach?
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This is a q close to my heart - how do you actually make content interesting to audiences.
Adam Coulson is on the money - matching the USP of your collections with audiences who are interested, making your assets work as hard as possible w/ SEO, reactive content
#MuseumTech2023
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For me I think the biggest challenge for digital depends on the size of your organisation.
For the smallest they just cannot afford staff to take on the new digital/IT needs. distributing digital across an existing team needs a new business model, training etc.
#MuseumTech2023
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For being united behind a mission is critical.
It sounds trite until you've worked in a museum where the mission is unclear. If your work is scattergun with no focus, your digital engagement and investment will be too. Not to mention the burnout.
#MuseumTech2023
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The answer to the q 'What is the biggest challenge facing museums?' seems to still be integrating digital into how all teams work, but also tying together public engagement ambitions and IT infrastructure to make things more sustainable.
#MuseumTech2023
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Looks like a fun keynote for conference. Also seems to be one of those messages you need to repeat 20 times every year before it sinks in.
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Kickstarter idea:
I'll recreate those teatowels we all did in primary school where we drew ourselves badly and update them with where each person has got to in life. Like, Tracey: Laughs at The One Show. Terry: Works in B&Q, Type 2 Diabetes.
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The q is do I lift and replace, or leave them as a reminder of humanity's hubris?
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At first I thought 'oh, how does a 26-year-old become a ZEO and advise massive corporations' and then
theguardian.com/lifeandstyle/2
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It's 2003 day on 6 music, so my question is when my generation will get our equivalent of Flares for early noughties music
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Should museums shift over to blueksy?
Who the fuck knows, wait and see.
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