For our insights towards OH Congressional spending in the 2022 Midterms, check out our newest blog:
adimpact.com/blog/ohio-cong
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Senate Majority PAC never spent a dollar in Ohio. Although Ryan was defeated, some argue that Senate Leadership Fund's investment of $33M in OH opened the door for Dem candidates in other states.
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The 2022 #OHSen general election saw $106M and the primary election at $86M. They became the first and second most expensive elections in OH's history! Dems outspent Republicans $57M to $49.5M.
75% of all D spending came from Ryan and 22% of R spending came from Vance.
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#OHPol: The Buckeye State saw spending records break in 2022. While Tim Ryan was defeated by 7 points in the Senate, House Democrats swept 3/3 of the competitive House Districts🧵
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Want to get our political ad spending insights directly to your inbox? Our political recap newsletter, The AdVantage, is back! Sign up here: share.hsforms.com/1DocFZTbaTUWJd
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In their new House Ratings, has marked 20 Congressional seats as tossups. In 2022, we tracked $318M spent in those 20 races. Do you think 2024 ad spending will surpass that total?
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In our new House Race Ratings, 42 races are rated as Lean or Toss Up, though redistricting in North Carolina and Ohio has the potential to shake that number up.
Read @Redistrict's full analysis: cookpolitical.com/analysis/house
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Read our new blog to learn more about State Legislature election spending across six states that saw significant spending this year:
adimpact.com/blog/2022-midt
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#PAPol: Pennsylvania Democrats flipped the State House after outspending Republicans 2:1 in total State House spending.
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#MNPol: Minnesota Democrats flipped the State Senate after winning in MN SD-36, an election Democrats outspent Republican' by a 40:1 margin.
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#FLPol: Florida Republicans won historic supermajorities in both chambers of their State Leg. Republicans blew out Democrats in terms of spending, thanks to the FRSCC spending $16M and FHRCC spending $6M.
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#MIPol: Michigan saw $32M spent on the State Senate and $16M on the State House. The MI Democratic State Central Committee spent $10M, making it the top spender.
The 5 most expensive races:
SD-12: $7.4M
SD-11: $6.4M
SD-30: $5.1M
HD-103: $2.3M
HD-109: $1.1M
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#ILPol: In both chambers of Illinois' State Legislature, Democrats had an overwhelming spending advantage over Republicans.
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The 2022 Midterms saw $312M in State Legislature election spending-the most ever. Between 2020 and 2022, Michigan (202%) and Illinois (122%) saw huge increases🧵
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The 2022 Political Cycle saw $8.94 BILLION in political ad spending. Could 2024 set all-time records? Stay on top of the trends with our biweekly newsletter, The AdVantage. The first 2023-24 edition goes out Friday.
Sign up here⬇️
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#ILPol: Chicago's mayoral election is less than a month away. Four candidates have placed at least $1M. Incumbent Lori Lightfoot is the top spender. Here's the current landscape:
Lightfoot: $3.9M
Willie Wilson: $2.5M
Paul Vallas: $2.1M
Brandon Johnson: $1.9M
Jesus Garcia: $495K
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Legions of small dollars donors, through contributions of $200 or less, bolstered Democrats running for Michigan’s House and Senate. Republicans didn't find the same success.
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Less than one month into the 2023 Kentucky governor's race, Republican Kelly Craft has already spent more than $1 million on ads.
nbcnews.to/3j53xzG
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New: Donald Trump can return to Facebook and Instagram. His two year suspension will be lifted in the "coming weeks"
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“Dark money” groups have poured billions of dollars into influencing federal elections since the Supreme Court’s Citizens United v. FEC decision on Jan. 21, 2010, as elections become increasingly expensive and less transparent.
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For our analysis of the impact of HMP, CLF, DCCC, and NRCC spending last cycle, check out our newest blog⬇️
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The top issues mentioned by the groups were taxation, abortion, and crime. The GOP groups focused heavily on taxation with 103K total airings on broadcast, while the Dem groups had 83K airings surrounding abortion.
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CLF, HMP, NRCC, and DCCC spent at least $20M combined in four markets around the country:
New York: 🔴$19.1M🔵$18M
Las Vegas: 🔴$17.3M🔵$16.5M
Fresno: 🔴$11.2M🔵$9.7M
Boston: 🔴$11.4M🔵$9.5M
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In total 2022 House spending, GOP groups held a $18.7M advantage over Dem groups. The $49M CLF/NRCC advantage over HMP/DCCC played a big part in this discrepancy.
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House races saw $1.4B during the 2022 Midterms. Four groups made up 42% of that total. GOP groups Congressional Leadership Fund and the NRCC spent $314M. Dem groups House Majority PAC and the DCCC spent $265M. This cycle, the 4 groups spent 36% more than they did in 2020.
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Learn all about Nevada's Senate, House and gubernatorial elections in our recently published deep dive on the Silver State⬇️
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#NVGov proved to be an exception in 2022. Incumbent Democratic governor Steve Sisolak was the only incumbent governor defeated in the 2022 midterms. The election saw $75M spent with numerous issue groups getting involved.
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GOP aligned Senate Leadership Fund spent $28M on the Senate election. This was their 6th largest investment in a state behind GA, PA, NC, OH, and WI. Dem group Senate Majority PAC spent $30M, making this Senate election their 3rd largest investment, behind PA & GA.
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#NVSen was the third most expensive general election this cycle! We saw $161M spent. Republicans had a slight edge in group spending, but Cortez Masto held a 3:1 spending advantage over Laxalt in candidate expenditure.
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#NVPol: During the 2022 Midterms, Nevada featured the closest Senate election by percentage and raw vote margins, a redistricting gamble that paid off for House Democrats, and the only gubernatorial election of the cycle where the incumbent governor was defeated 🧵
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#ILPol: We've seen nearly $9M spent in the Chicago mayoral race thus far. Four candidates have spent at least $1M each:
Lori Lightfoot: $3.5M
Willie Wilson: $2.2M
Brandon Johnson: $1.6M
Paul Vallas: $1.5M
Election day is 2/28!
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Just over a month before Chicago voters head to the polls, mayoral candidates are pitching their plans to address crime on the airwaves.
Via @alexandramrqz
nbcnews.to/3WB84HG
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A new ad that hit Louisiana airwaves this week is stoking intrigue ahead of the competitive governor's race this fall — especially since the politician featured in the spot isn't a declared candidate for any race.
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#ILPol: Congressman Jesús “Chuy” García (D) just placed his first ad buy in the Chicago Mayor race. So far, we've seen $45K placed. Ads begin airing tomorrow.
Two weeks ago, Joe Kent announced he was running again for WA 03, setting up a potential 2024 rematch with Perez. For more analysis of the race, check out our blog here⬇️
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The most frequent issue that arose in Perez' ads was the topic of abortion. Kent's ads targeted inflation, President Biden, and crime. He went so far as calling Portland a "cesspool of crime." host2.adimpact.com/admo/#/viewer/
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While Perez received outside help from Democratic issue groups during the general, Kent did not see any spending support from major GOP groups. The top spending advertisers?
🔵Perez: $2M
🔴Kent: $780K
🔵 House Majority PAC: $320K
🔵 Together for Progress: $220K
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Primary spending for #WA03 was substantially larger than the general spending. One reason for this was Joe Kent and Heidi St. John's strong primary challenge to Republican incumbent Jaime Herrera Beutler. Beutler's vote to impeach President Trump played a key role in the primary.
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In November, Marie Gluesenkamp Perez stunned the political world with her victory over Republican Joe Kent in the #WA03 general election. Her victory marked the first time the seat would be represented by a Democrat in 12 years. 🧵
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